Gift Card Promotions Case Studies
Here are some examples of how SVM can benefit your bottom line:
Gift Cards "Fuel" Consumer Contest
In the summer of 2015, Phillips 66 developed a program that would increase share and customer loyalty during the busy summer driving season, and drive traffic from the pump into the retail store. Under the TANK5 promotion, consumers received a TANK5 gift card from an attendant each time the consumer fueled up with 8 or more gallons of gasoline at Phillips 66, Conoco or 76 stations. The card contained a code that could be texted in to the promotion, and the consumer would receive a reply text notifying them if they had won a prize. One-in-five plays was a winner, with the $5, $10, $20 or $50 prize instantly added to the consumer's gift card.
Gift Cards Reward Wellness
LifeCare is currently serving approximately 1,500 clients, including companies, health plans, government agencies and unions. Through their employee benefits programs, LifeCare provides counseling and information for their clients' employees for items such as health and wellness, family, education and financial services. LifeCare's products and services aim to boost employee morale, increase recruiting and maximize workforce productivity.
Gift Cards "Hook" New Customers
HookLogic, providers of a website software platform designed to deliver dynamic content for websites and other marketing channels, wanted to provide gift cards as an incentive for their client's lead generation program.
Gift Cards Create a "Buzz" at Tradeshow
invivodata designed a creative trade show program aimed at increasing their visibility at the show and driving traffic to their booth.
Gift Cards "Reward" Loyal Customers
A national office products retailer partnered with SVM for a promotion designed to drive traffic into their locations and increase sales of a specific national brand line of products within their stores.
Gift Cards Provide a "Service" for Promotional Program
A network of auto dealers, based in the Northeastern U.S., partnered with SVM for a three month long promotion designed to reward their customers when service is conducted at one of the participating dealerships.
"Select Destinations" -- Select Gift Cards
The advertising agency for a major online travel agency reached out to SVM for gift card and fulfillment services to execute their latest incentive program for their customer. SVM was chosen because of our extensive gift card selection which allowed the agency to save time and money by dealing with only one vendor for purchases and fulfillment.
"All Eyes" are on Gift Cards
A leading lens provider was looking for the right tool to expand sales and improve company profits. They contacted SVM to purchase gift cards and utilize services provided by SVM.
Gift Cards Receive "Credit" for Promotion Success
A regional credit union contacted SVM for incentive insight and to provide the gasoline gift cards for a loan promotion.
Gift Cards "Build" Employee Loyalty
A major construction company building a large plant in a remote area needed a worthwhile incentive for an employee retention program. The construction completion date was a concern because of employee turnover. Management evaluated possible incentives that would appeal to a large group, be easy to administer, and would "make a difference". Since the cost of gasoline was a concern among commuting employees, SVM was contacted to help improve the retention.
People Never Get "Tired" of Gift Cards
SVM and one of the nation's largest tire manufacturers recently created a fully customized gasoline gift card to use as a reward in a month long tire promotion.
Fueling a Safety Program
A leading petrochemical company wanted to encourage employee safety on the job...